The term “DS” is most commonly used to signify “Deadstock.” Initially, it was a retail term in the U.S., used to label items that remained unsold in the store’s inventory. These products were either out of production or discontinued but still in mint condition.

With the rise of sneaker culture, the term was adopted by sneaker enthusiasts to refer to brand-new, unworn shoes—especially classic or limited-edition styles that are no longer being manufactured.

Types of DS Shoes

In the secondhand sneaker market, DS sneakers are highly valued and often sought after. Based on demand and collector interest, DS sneakers generally fall into several distinct categories.

Limited Edition DS Shoes

Original Shoe from Back to the Future Part II: Nike Air Mag
Limited edition DS shoes are rare, often only available through exclusive stores or lottery systems, making them highly collectible. For instance, the Nike Air Mag from the movie Back to the Future Part II is a prime example of a sought-after limited-edition release.

Nike Air Mag Back To The Future
Nike first released 1,500 pairs in 2011, followed by an additional 89 pairs in 2016. Due to their rarity, DS-condition Air Mags can sell for tens of thousands of dollars.

Discontinued DS Shoes

Discontinued sneakers may have been mass-produced initially but become rare over time as manufacturers cease production.

Nike Dunk SB Low Heineken
A notable example is the Nike SB Dunk Low “Heineken,” a shoe with a green, red, and white color scheme, paying tribute to Heineken beer. Due to its close resemblance to Heineken branding, the design led to its withdrawal from the market over potential trademark infringement. Today, a DS pair of these sneakers can sell for $7,000 to $8,000.

It’s worth noting that Nike did not officially name the shoe “Heineken Dunk.” Sneaker enthusiasts gave it this nickname due to its color scheme resembling Heineken’s branding.

Collaborative (Collab) DS Sneakers

Collaborative DS sneakers blend elements from well-known brands or designers, resulting in unique, limited-edition styles that are highly collectible.

For example, the Dior x Air Jordan 1 features the classic Dior Oblique pattern and a translucent icy blue sole with Dior and Air Dior logos. A DS pair of Dior Jordan 1s typically sells for $8,000 to $10,000.

How to Identify DS Shoes?

A brand-new pair of sneakers in DS condition should have no signs of wear. You can examine specific features like the upper, sole, shoebox, and accessories to confirm whether a pair is truly DS.

Upper

The upper should be flawless, with no creases, scratches, or discoloration. For lighter-colored shoes, such as white sneakers, there should be no signs of yellowing or fading.

Sole

The sole should be clean and unworn, with no visible dust or dirt. The tread should also remain sharp, as it would when the shoes were first purchased.

Insole

An insole with indentations or uneven surfaces indicates that the shoes have been worn. A DS insole should appear flat, without any footprints or odors.

Laces

The laces on DS shoes should remain untouched. If they show signs of being tied or removed, the shoes are not in DS condition.

Hangtags

Many sneakers come with hangtags, which should be present and in pristine condition. If hangtags are missing or show wear, the sneakers do not meet DS criteria.

Shoebox

A DS shoebox should have no damage or wear, as a replacement or damaged box could suggest prior handling or use of the shoes.

Additional Accessories

Some DS sneakers include extra accessories, like additional laces or inserts. These accessories should be intact and unused to maintain DS status.

Purchasing DS Shoes

Official Platforms

Many brands release new sneakers through their websites or mobile apps, especially limited editions and collaborations. For example, Nike’s SNKRS and Adidas’s CONFIRMED apps provide opportunities to purchase DS sneakers at retail prices through a lottery system.

Resale Platforms

Platforms like StockX, eBay, and Flight Club allow users to buy and sell DS sneakers. These platforms also offer authentication services to ensure the shoes are legitimate and meet DS standards.

In-Store Purchasing

Some high-end sneaker boutiques, such as KITH and Bodega, carry DS sneakers year-round, including limited editions and collaborations. Sneaker conventions like Sneaker Con also offer opportunities to buy DS sneakers directly from vendors.

Online Contact

When purchasing from an individual seller, ask about the shoes’ history to ensure authenticity. Inquire about flaws or storage issues if the seller claims the sneakers are in DS condition.

Tips for Buying Sneakers Online

Platform Authentication

Some resale platforms have their own authentication services. For instance, eBay offers an “Authenticity Guarantee,” while StockX provides a “StockX Verified” tag to confirm the legitimacy of the sneakers.

Check the Return Policy

Reputable platforms usually offer a return policy. Be sure to understand the terms to protect yourself in case of issues with your purchase.

Request Detailed Photos

Always ask for photos showing key parts of the sneakers, like the toe box, sole, and insole, to ensure the condition matches the DS description.

How to Maintain DS Shoes

If you own DS sneakers, proper maintenance is key to preserving their value. Here are some essential tips:

Environment Control

Store your sneakers in a cool, shaded area away from direct sunlight. Excessive heat and UV rays can cause damage over time.

Keep Dry

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Avoid storing your sneakers in overly humid areas to prevent mold. Keep the humidity level at 40%–50%, and place silica gel in the shoebox to control moisture.

Anti-Oxidation

Certain shoes, like those with translucent soles (e.g., Jordan 11s), are prone to oxidation, which causes yellowing. Using a sole restorer can help maintain the original appearance.

Maintain Shape

To preserve the shape of your DS sneakers, use cedar shoe trees or the original inserts to prevent creasing.

Avoid Trying Them On

To keep DS sneakers in unused condition, avoid wearing or even trying them on, as this can decrease their value.

Regular Inspections

Inspect your DS sneakers every few months to check for yellowing, odors, or signs of mold. Replace silica gel packets as necessary to prevent damage.

Other DS Standards

VNDS

“VNDS” stands for “Very Near Deadstock” and refers to sneakers that have been worn only 1–2 times, retaining an almost-new condition. While slightly less valuable than DS, VNDS sneakers are still highly collectible.

NDS

“NDS” (Near Deadstock) sneakers have slight signs of wear, such as minor scuffs or dirt. These sneakers are less expensive than DS but remain a great option for those on a budget.

PADS

“PADS” (Pass as Deadstock) refers to sneakers that have been worn and restored to look nearly new. Sellers may replace insoles or laces to make the shoes appear DS.

Final Words

DS sneakers hold significant value in the sneaker community. Whether you’re a seasoned collector or just starting, understanding the term “DS” can help you make informed purchases and grow your collection.
We hope this guide helps you better understand DS sneakers and aids you in finding the perfect pair for your collection.